R.J. Peters Associates, Inc. was founded in 1974, offering strategic and business development consulting to clients in the financial and service industries. In 1996 the company expanded operations into primary data collection and market research analysis for companies operating in the technology and financial markets. 2001 marked the company’s entry into the Automated Valuation Model market with the commitment of resources into the development and creation of its proprietary AVM product, AVMax^®.

Designed by a team of modeling experts, AVMax uses proprietary screening and weighting mechanisms to improve valuation accuracy. The comp-based methodology combined with its ability to handle geographic anomalies enables AVMax to achieve a new standard in AVM precision.